Overview of availability of BMW Lifestyle products. Orders are placed through the local distribution systems.
Close Button
NEW ARRIVAL
BMW M Motorsport Collection
Licensee: Puma Number of new products in this collection: 39
Stage Image
NEW
Available soon
BMW M MOTORSPORT WALLET
BLACK
Spring Summer 2024
80 21 5B319A6
NEW
In Stock
BMW M MOTORSPORT MESSENGER BAG
BLACK
Spring Summer 2024
80 22 5B319A5
NEW
In Stock
BMW M MOTORSPORT DUFFLE BAG
BLACK
Spring Summer 2024
80 22 5B319A4
NEW
In Stock
BMW M MOTORSPORT BACKPACK
BLACK
Spring Summer 2024
80 22 5B319A3
NEW
In Stock
BMW M MOTORSPORT STATEMENT BACKPACK
BLACK
Spring Summer 2024
80 22 5B319A2
NEW
Available soon
BMW M MOTORSPORT SNEAKER VELOPHASIS CGS
GREY/BLUE
Spring Summer 2024
80 19 5B31991
36
80 19 5B31992
37
80 19 5B31993
38
80 19 5B31994
39
80 19 5B31995
40
80 19 5B31996
41
80 19 5B31997
42
80 19 5B31998
43
80 19 5B31999
44
80 19 5B319A0
45
80 19 5B319A1
46
NEW
In Stock
BMW M MOTORSPORT SOFTRIDE SLIDE
BLACK
Spring Summer 2024
80 19 5B31983
39
80 19 5B31984
40.5
80 19 5B31985
42
80 19 5B31986
43
80 19 5B31987
44.5
80 19 5B31988
46
80 19 5B31989
47
80 19 5B31990
48
NEW
Available soon
BMW M MOTORSPORT SNEAKER VIS 2K
BLACK
Spring Summer 2024
80 19 5B31970
36
80 19 5B31971
37
80 19 5B31972
38
80 19 5B31973
39
80 19 5B31974
40
80 19 5B31975
41
80 19 5B31976
42
80 19 5B31977
43
80 19 5B31978
44
80 19 5B31979
45
80 19 5B31980
46
NEW
In Stock
BMW M MOTORSPORT SNEAKER CAVEN 2.0
WHITE
Spring Summer 2024
80 19 5B31959
36
80 19 5B31960
37
80 19 5B31961
38
80 19 5B31962
39
80 19 5B31963
40
80 19 5B31964
41
80 19 5B31965
42
80 19 5B31966
43
80 19 5B31967
44
80 19 5B31968
45
80 19 5B31969
46
NEW
In Stock
BMW M MOTORSPORT BUCKET HAT
BLACK
Spring Summer 2024
80 16 5B31957
os
NEW
In Stock
BMW M MOTORSPORT CAP JUNIOR
BLACK
Spring Summer 2024
80 16 5B31956
Onesize
NEW
Available soon
BMW M MOTORSPORT CAP
WHITE
Spring Summer 2024
80 16 5B31955
Onesize
NEW
In Stock
BMW M MOTORSPORT CAP
BLACK
Spring Summer 2024
80 16 5B31954
Onesize
NEW
In Stock
BMW M MOTORSPORT STATEMENT CAP
DARK GREY
Spring Summer 2024
80 16 5B31953
Onesize
NEW
In Stock
BMW M MOTORSPORT SHORT SLEEVE TODDLER
WHITE/GREY
Spring Summer 2024
80 14 5B31949
6-9M
80 14 5B31950
12-18M
NEW
In Stock
BMW M MOTORSPORT GRAPHIC TEE KIDS
BLACK
Spring Summer 2024
80 14 5B31940
128
80 14 5B31941
140
80 14 5B31942
152
NEW
In Stock
BMW M MOTORSPORT LOGO SHORTS KIDS
LIGHT BLUE
Spring Summer 2024
80 14 5B31946
116
80 14 5B31947
128
80 14 5B31948
14ß
NEW
In Stock
BMW M MOTORSPORT LOGO HOODIE KIDS
LIGHT BLUE
Spring Summer 2024
80 14 5B31943
116
80 14 5B31944
128
80 14 5B31945
140
NEW
In Stock
BMW M MOTORSPORT POLOSHIRT WOMEN
LIGHT BLUE
Spring Summer 2024
80 14 5B31925
XS
80 14 5B31926
S
80 14 5B31927
M
80 14 5B31928
L
80 14 5B31929
XXL
NEW
In Stock
BMW M MOTORSPORT SWEATPANTS WOMEN
BLACK
Spring Summer 2024
80 14 5B31935
XS
80 14 5B31936
S
80 14 5B31937
M
80 14 5B31938
L
80 14 5B31939
XL
NEW
In Stock
BMW M MOTORSPORT SWEATJACKET WOMEN
BLACK
Spring Summer 2024
80 14 5B31930
XS
80 14 5B31931
S
80 14 5B31932
M
80 14 5B31933
L
80 14 5B31934
XL
NEW
In Stock
BMW M MOTORSPORT LOGO TEE WOMEN
WHITE
Spring Summer 2024
80 14 5B31920
XS
80 14 5B31921
S
80 14 5B31922
M
80 14 5B31923
L
80 14 5B31924
XL
NEW
In Stock
BMW M MOTORSPORT STATEMENT JACKET WOMEN
BLACK
Spring Summer 2024
80 14 5B31915
XS
80 14 5B31916
S
80 14 5B31917
M
80 14 5B31918
L
80 14 5B31919
XL
NEW
Available soon
BMW M MOTORSPORT SHIRT "CGS" MEN
LIGHT GREY
Spring Summer 2024
80 14 5B31905
S
80 14 5B31906
M
80 14 5B31907
L
80 14 5B31908
XL
80 14 5B31909
XXL
NEW
Available soon
BMW M MOTORSPORT PANTS "CGS" UNISEX
BLACK
Spring Summer 2024
80 14 5B318F3
XS
80 14 5B318F4
S
80 14 5B318F5
M
80 14 5B318F6
L
80 14 5B318F7
XL
80 14 5B318F8
XXL
NEW
Available soon
BMW M MOTORSPORT SWEATER "CGS" UNISEX
BLACK
Spring Summer 2024
80 14 5B318F9
XS
80 14 5B31900
S
80 14 5B31901
M
80 14 5B31902
L
80 14 5B31903
XL
80 14 5B31904
XXL
NEW
Available soon
BMW M MOTORSPORT STATEMENT JACKET MEN
DARK GREY
Spring Summer 2024
80 14 5B318E3
S
80 14 5B318E4
M
80 14 5B318E5
L
80 14 5B318E6
XL
80 14 5B318E7
XXL
NEW
In Stock
BMW M MOTORSPORT TRACK PANTS MEN
BLACK
Spring Summer 2024
80 14 5B318D3
S
80 14 5B318D4
M
80 14 5B318D5
L
80 14 5B318D6
XL
80 14 5B318D7
XXL
NEW
In Stock
BMW M MOTORSPORT TRACK JACKET MEN
BLACK
Spring Summer 2024
80 14 5B318C8
S
80 14 5B318C9
M
80 14 5B318D0
L
80 14 5B318D1
XL
80 14 5B318D2
XXL
NEW
In Stock
BMW M MOTORSPORT LOGO TEE MEN
BLACK
Spring Summer 2024
80 14 5B318D8
S
80 14 5B318D9
M
80 14 5B318E0
L
80 14 5B318E1
XL
80 14 5B318E2
XXl
NEW
In Stock
BMW M MOTORSPORT CAR GRAPHIC TEE MEN
WHITE
Spring Summer 2024
80 14 5B318C3
S
80 14 5B318C4
M
80 14 5B318C5
L
80 14 5B318C6
XL
80 14 5B318C7
XXL
NEW
In Stock
BMW M MOTORSPORT LOGO TEE MEN
WHITE
Spring Summer 2024
80 14 5B318B8
S
80 14 5B318B9
M
80 14 5B318C0
L
80 14 5B318C1
XL
80 14 5B318C2
XXL
NEW
In Stock
BMW M MOTORSPORT GRAPHIC SHORTS MEN
BLACK
Spring Summer 2024
80 14 5B318A8
S
80 14 5B318A9
M
80 14 5B318B0
L
80 14 5B318B1
XL
80 14 5B318B2
XXL
NEW
In Stock
BMW M MOTORSPORT CAR GRAPHIC HOODIE MEN
BLACK
Spring Summer 2024
80 14 5B318A3
S
80 14 5B318A4
M
80 14 5B318A5
L
80 14 5B318A6
XL
80 14 5B318A7
XXL
NEW
In Stock
BMW M MOTORSPORT RL SNEAKER MEN
OFF WHITE
2024
80 19 5B32D79
39
80 19 5B32D80
40
80 19 5B32D81
41
80 19 5B32D82
42
80 19 5B32D83
43
80 19 5B32D84
44
80 19 5B32D85
45
80 19 5B32D86
46
NEW
In Stock
BMW M MOTORSPORT RL CAP UNISEX
WHITE
2024
80 16 5B32D78
Onesize
NEW
In Stock
BMW M MOTORSPORT RL T-SHIRT MEN
WHITE
2024
80 14 5B32D73
S
80 14 5B32D74
M
80 14 5B32D75
L
80 14 5B32D76
XL
80 14 5B32D77
XXL
NEW
In Stock
BMW M MOTORSPORT RL SWEATPANTS MEN
GREEN
2024
80 14 5B32D68
S
80 14 5B32D69
M
80 14 5B32D70
L
80 14 5B32D71
XL
80 14 5B32D72
XXL
NEW
In Stock
BMW M MOTORSPORT RL BOMBER JACKET MEN
MULTI-COLOR
2024
80 14 5B32D63
S
80 14 5B32D64
M
80 14 5B32D65
L
80 14 5B32D66
XL
80 14 5B32D67
XXL

Future launches

BMW M MOTORSPORT SPEED CHAMPIONS

Despite the small scale, these authentically designed racing cars amaze with impressive details from every angle. This toy provides hours of building and racing enjoyment, combining the excitement of motorsports with the creativity of LEGO® play.

GOODS WITH FREUDE SS24

All new products are composed of high-quality sustainable materials, offered in timeless colours for long-term use. Whilst being sustainable, all materials do have a premium hand feel and are extremely comfortable to wear.

BMW SUNGLASSES COLLECTION

The BMW sunglasses collection is inspired by the overall brand approach to bring together the best materials with the highest design standards. Every pair of sunglasses is made to look good, but also to improve visual comfort whilst enjoying sheer driving pleasure.

BMW M MOTORSPORT ALEXANDER CALDER COLLECTION

The second drop of the BMW Art Car Series pays homage to the first-ever Art Car, a 1975 BMW 3.0 CSL painted by American sculptor Alexander Calder. His playful illusions of movement and color are applied across a range of apparel, footwear, and accessories for the longstanding fans of PUMA x BMW M MOTORSPORT.