Discover two new fragrances from BMW: Bergamood, inspired by the Bergamot Fields of Calabria, features a bright, uplifting blend of sunny citrus notes that celebrate pure joy, creating a haven of happiness at every stop. Amberness, inspired by the Oriental Desert, elegantly combines nature’s soothing scents with modern sophistication, enveloping you in a comforting, cozy atmosphere that embodies the luxury of freedom.
The BMW 3 Series is one of the most loved cars on the road to date. Providing a sporty, reliable, and dynamic driving experience. This year, the BMW 3 Series is celebrating its 50th anniversary. That is reason enough for us to dedicate an own small capsule collection to the BMW 3 Series. This collection will include a Bomber Jacket, Hoodies, T-Shirts and Caps.
We’re thrilled with our new golf collection, which will hit the markets in June. The launch will be at the BMW International Open in Eichenried, Germany. The collection in the colors light blue, dark blue and white consists of Poloshirts, Softshell Jackets, Caps, Golf Balls and other items like a Stand Bag, Shoe and Duffle Bag.
In July, we will be adding a few new pieces in black and white to the BMW M Motorsport range. From a Visual Merchandising perspective, we made sure that the new T-shirts, polo shirts and hoodies are easy to display together with the Spring/Summer 2025 collection.
