Overview of availability of BMW Lifestyle products. Orders are placed through the local distribution systems.
Close Button
NEW ARRIVAL
BMW Lifestyle Collection
Licensee: Stichd Number of new products in this collection: 45
Stage Image
NEW
In Stock
BMW SUNGLASSES NEUE KLASSE
HAVANA/GREEN
2025
80 25 5B5D149
NEW
Available soon
BMW TEDDY BEAR HAT
WHITE
2025
80 30 5B7E2D0
NEW
In Stock
BMW JACKE INSULATION UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70C74
XS
80 14 5B70C75
S
80 14 5B70C76
M
80 14 5B70C77
L
80 14 5B70C78
XL
80 14 5B70C79
XXL
NEW
In Stock
BMW M JACKE INSULATION UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70CC8
XS
80 14 5B70CC9
S
80 14 5B70CD0
M
80 14 5B70CD1
L
80 14 5B70CD2
XL
80 14 5B70CD3
XXL
NEW
In Stock
BMW M JACKET TRAVEL UNISEX
BLACK
Autumn / Winter 2025
80 14 5B5F5F2
XS
80 14 5B5F5F3
S
80 14 5B5F5F4
M
80 14 5B5F5F5
L
80 14 5B5F5F6
XL
80 14 5B5F5F7
XXL
NEW
In Stock
BMW M VEST UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70CD4
XS
80 14 5B70CD5
S
80 14 5B70CD6
M
80 14 5B70CD7
L
80 14 5B70CD8
XL
80 14 5B70CD9
XXL
NEW
In Stock
BMW M BEANIE
ORANGE
Autumn / Winter 2025
80 16 5B70CE3
NEW
In Stock
BMW M BEANIE
BLACK
Autumn / Winter 2025
80 16 5B70CE2
NEW
In Stock
BMW M T-SHIRT CLAIM UNISEX
WHITE
Autumn / Winter 2025
80 14 5B70C92
XS
80 14 5B70C93
S
80 14 5B70C94
M
80 14 5B70C95
L
80 14 5B70C96
XL
80 14 5B70C97
XXL
NEW
In Stock
BMW M T-SHIRT LOGO REVERSE UNISEX
GREEN
Autumn / Winter 2025
80 14 5B70C86
XS
80 14 5B70C87
S
80 14 5B70C88
M
80 14 5B70C89
L
80 14 5B70C90
XL
80 14 5B70C91
XXL
NEW
In Stock
BMW M T-SHIRT LOGO REVERSE UNISEX
ORANGE
Autumn / Winter 2025
80 14 5B70C80
XS
80 14 5B70C81
S
80 14 5B70C82
M
80 14 5B70C83
L
80 14 5B70C84
XL
80 14 5B70C85
XXL
NEW
In Stock
BMW M T-SHIRT MERINO UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70C98
XS
80 14 5B70C99
S
80 14 5B70CA0
M
80 14 5B70CA1
L
80 14 5B70CA2
XL
80 14 5B70CA3
XXL
NEW
In Stock
BMW M LONGSLEEVE MERINO UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70CA4
XS
80 14 5B70CA5
S
80 14 5B70CA6
M
80 14 5B70CA7
L
80 14 5B70CA8
XL
80 14 5B70CA9
XXL
NEW
In Stock
BMW M SWEATHOODIE CLAIM UNISEX
BLACK
Autumn / Winter 2025
80 14 5B70CC2
XS
80 14 5B70CC3
S
80 14 5B70CC4
M
80 14 5B70CC5
L
80 14 5B70CC6
XL
80 14 5B70CC7
XXL
NEW
In Stock
BMW M SWEATHOODIE LOGO REVERSE UNISEX
GREEN
Autumn / Winter 2025
80 14 5B70CB6
XS
80 14 5B70CB7
S
80 14 5B70CB8
M
80 14 5B70CB9
L
80 14 5B70CC0
XL
80 14 5B70CC1
XXL
NEW
In Stock
BMW M SWEATHOODIE LOGO REVERSE UNISEX
ORANGE
Autumn / Winter 2025
80 14 5B70CB0
XS
80 14 5B70CB1
S
80 14 5B70CB2
M
80 14 5B70CB3
L
80 14 5B70CB4
XL
80 14 5B70CB5
XXL
NEW
In Stock
BMW POLOSHIRT UNISEX (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 14 5B70C50
XS
80 14 5B70C51
S
80 14 5B70C52
M
80 14 5B70C53
L
80 14 5B70C54
XL
80 14 5B70C55
XXL
NEW
In Stock
BMW SWEATHOODIE UNISEX (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 14 5B70C68
XS
80 14 5B70C69
S
80 14 5B70C70
M
80 14 5B70C71
L
80 14 5B70C72
XL
80 14 5B70C73
XXL
NEW
In Stock
BMW T-SHIRT UNISEX (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 14 5B70C56
XS
80 14 5B70C57
S
80 14 5B70C58
M
80 14 5B70C59
L
80 14 5B70C60
XL
80 14 5B70C61
XXL
NEW
In Stock
BMW CAP (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 16 5B70CE0
NEW
In Stock
BMW BEANIE (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 16 5B70CE1
NEW
In Stock
BMW SHOULDERBAG (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 22 5B70CE5
NEW
In Stock
BMW DUFFLE BAG (NEUE KLASSE)
BLUE
Autumn / Winter 2025
80 22 5B70CE6
NEW
In Stock
BMW 50Y 3 SERIES DAD CAP E46
BLACK
Autumn / Winter 2025
80 16 5B7E208
NEW
In Stock
BMW 50Y 3 SERIES DAD CAP E36
BLUE
Autumn / Winter 2025
80 16 5B7E207
NEW
In Stock
BMW 50Y 3 SERIES DAD CAP E30
RED
Autumn / Winter 2025
80 16 5B7E206
NEW
In Stock
BMW 50Y 3 SERIES DAD CAP E21
BEIGE
Autumn / Winter 2025
80 16 5B7E205
NEW
In Stock
BMW 50Y 3 SERIES BOMBER JACKET
BLACK
Autumn / Winter 2025
80 14 5B7E0F4
XS
80 14 5B7E0F5
S
80 14 5B7E0F6
M
80 14 5B7E0F7
L
80 14 5B7E0F8
XL
80 14 5B7E0F9
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE
BLACK
Autumn / Winter 2025
80 14 5B7E1D5
XS
80 14 5B7E1D6
S
80 14 5B7E1D7
M
80 14 5B7E1D8
L
80 14 5B7E1D9
XL
80 14 5B7E1E0
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE
RED
Autumn / Winter 2025
80 14 5B7E1C3
XS
80 14 5B7E1C4
S
80 14 5B7E1C5
M
80 14 5B7E1C6
L
80 14 5B7E1C7
XL
80 14 5B7E1C8
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE
BEIGE
Autumn / Winter 2025
80 14 5B7E1B7
XS
80 14 5B7E1B8
S
80 14 5B7E1B9
M
80 14 5B7E1C0
L
80 14 5B7E1C1
XL
80 14 5B7E1C2
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE 2
BEIGE
Autumn / Winter 2025
80 14 5B7E1E7
XS
80 14 5B7E1E8
S
80 14 5B7E1E9
M
80 14 5B7E1F0
L
80 14 5B7E1F1
XL
80 14 5B7E1F2
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE 2
BLACK
Autumn / Winter 2025
80 14 5B7E1E1
XS
80 14 5B7E1E2
S
80 14 5B7E1E3
M
80 14 5B7E1E4
L
80 14 5B7E1E5
XL
80 14 5B7E1E6
XXL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE 3
BEIGE
Autumn / Winter 2025
80 14 5B7E1F9
XS
80 14 5B7E200
S
80 14 5B7E201
M
80 14 5B7E202
L
80 14 5B7E203
XL
80 14 5B7E204
XL
NEW
In Stock
BMW 50Y 3 SERIES GRAPHIC CAR TEE 3
BLACK
Autumn / Winter 2025
80 14 5B7E1F3
XS
80 14 5B7E1F4
S
80 14 5B7E1F5
M
80 14 5B7E1F6
L
80 14 5B7E1F7
XL
80 14 5B7E1F8
XXL
NEW
In Stock
BMW 50Y 3 SERIES HOODIE
RED
Autumn / Winter 2025
80 14 5B7E1B1
XS
80 14 5B7E1B2
S
80 14 5B7E1B3
M
80 14 5B7E1B4
L
80 14 5B7E1B5
XL
80 14 5B7E1B6
XXL
NEW
In Stock
BMW 50Y 3 SERIES HOODIE
BLUE
Autumn / Winter 2025
80 14 5B7E1A5
XS
80 14 5B7E1A6
S
80 14 5B7E1A7
M
80 14 5B7E1A8
L
80 14 5B7E1A9
XL
80 14 5B7E1B0
XXL
NEW
In Stock
BMW 50Y 3 SERIES HOODIE
BLACK
Autumn / Winter 2025
80 14 5B7E100
XS
80 14 5B7E102
S
80 14 5B7E103
M
80 14 5B7E104
L
80 14 5B7E105
XL
80 14 5B7E106
XXL
NEW
Available soon
BMW METAL SIGN 3SERIES
2025
80 23 5B81115
30x40 cm
NEW
In Stock
BMW METAL SIGN E21
2025
80 23 5B81117
15x20 cm
NEW
In Stock
BMW METAL SIGN "FREUDE AM FAHREN"
2025
80 23 5B81118
15x20 cm
NEW
In Stock
BMW METAL SIGN E30
2025
80 23 5B81114
20x30 cm
NEW
In Stock
BMW METAL SIGN CLAIM
2025
80 23 5B81116
20x30 cm
NEW
In Stock
BMW AMBERNESS EDP 50 ML
2025
80 23 5B6D537
80 23 5B6D539
POS MATERIAL (NOT FOR SALE): BMW AMBERNESS EDP TESTER 100 ML
80 23 5B70D01
POS MATERIAL (NOT FOR SALE): BMW AMBERNESS EDP PHIAL 1,5 ML
80 23 5B6D540
POS MATERIAL: BMW BLOTTERS
NEW
In Stock
BMW BERGAMOOD EDP 50 ML
2025
80 23 5B6D535
BMW BERGAMOOD EDP 50 ML
80 23 5B6D538
POS MATERIAL (NOT FOR SALE): BMW BERGAMOOD EDP TESTER 100 ML
80 23 5B70D00
POS MATERIAL (NOT FOR SALE): BMW BERGAMOOD EDP PHIAL 1,5 ML
80 23 5B6D540
POS MATERIAL: BMW BLOTTERS

Future launches

BMW M MOTORSPORT Art Car Collection Cao Fei

This collection is dedicated to the BMW Art Car #18 which was produced by the multimedia artist Cao Fei. The main color of the collection is black, combined with neon accents and glow-in-the-dark elements.

BMW M MOTORSPORT Collection Spring | Summer 2026

Fresh and new collection in the BMW M Motorsport colors as well as black and white, inspired by the cutlines and rounded corners of the BMW M3 E46. Flat decorative stichting (flatlock) details enhance the simple logo styles and color block cutlines can be found on apparel and bags.

BMW LIFESTYLE Collection Spring | Summer 2026

The summer  in Munich and the ‘No’ Beach Boys surfing the world-famous Eisbachwelle inspired us to use a soft and calm pink and blue in the BMW product range.

In the BMW M product range we are celebrating the 40th anniversary of the BMW M3 E30. Therefore, we use strong M3 E30 colours in this collection: Mauritius blue and Brilliant red.

BMW GOLF Collection 2026

The 2026 golf season starts at BMW in the colors black, red, warm white and blue. These are the colors of our new BMW Golf Collection 2026. Compared to last year’s collection, we are expanding the portfolio in 2026. Gloves for women and men, a cart bag, additional club covers and an umbrella will now also be available. The part numbers will be available to order in mid-March.